Crowdfunding

What is crowdfunding?

Crowdfunding is a method of raising funds through the collective effort of friends, family, customers, and individual investors. Instead of relying on traditional funding sources like banks or large investors, crowdfunding platforms allow creators to reach a wide audience of potential backers.

Key Features of Crowdfunding

  • Accessibility: Open to a broad range of projects, from creative endeavours to entrepreneurial ideas and social initiatives.
  • Community building: Creates a direct connection between project creators and a network of interested supporters.
  • Validation: Offers an opportunity to gauge interest and gain market feedback before fully launching a product or initiative.
  • Risk reduction: Helps mitigate financial risk in the early stages of developing a project or business.

Types of Crowdfunding Categories

  • Creative projects: Funding for arts, music, film, and other creative endeavours.
  • Startups and business ventures: Equity or reward-based funding for new business ideas or expansions.
  • Personal or charitable causes: Donation-based crowdfunding for medical expenses, educational goals, or charitable projects.
  • Research and development: Funding for scientific research, technological innovations, or academic projects.
  • Civic crowdfunding: Funding for community projects and initiatives aimed at improving public spaces or providing communal benefits.

Types of rewards 

  • Donation-based – supporters contribute without expecting anything in return, often motivated by the social good aspect of a project.
  • Rewards-based - backers receive non-monetary rewards or perks in exchange for their support, typically based on the size of their contribution.
  • Equity-based – supporters become investors, taking a small ownership stake in a company in exchange for their investment.
  • Debt-based (Lending) - Individuals lend money and are repaid with interest.

 

What is civic crowdfunding?

Civic or social crowdfunding is a novel and underdeveloped concept for many countries. However, by definition and in practice, such as in Belgium, where civic crowdfunding is a growing sector, it represents a hands-on instrument that facilitates entrepreneurial and social skills. 

Civic crowdfunding is a dynamic and collaborative financing model that empowers individuals and communities to directly fund projects and initiatives with a public benefit. Unlike traditional crowdfunding, which often focuses on products, startups, or personal causes, civic crowdfunding is deeply rooted in community development, aiming to enhance public spaces, support local culture, and foster social cohesion through collective action.

This innovative approach to funding allows citizens, local businesses, and sometimes governmental entities to contribute financially to projects that enrich their neighbourhoods and lives. From creating community gardens and revitalizing underused urban spaces to funding educational programs and local cultural events, civic crowdfunding embodies the principle of participatory democracy. It encourages active involvement from community members not just as donors, but as co-creators and stakeholders in the project's success.

Key features

  • Civic crowdfunding is its ability to leverage small contributions from a large number of people, making it an accessible and inclusive method for raising funds. This democratizes the process of urban and community development, giving voice and power to individuals who might otherwise be excluded from traditional funding mechanisms.
  • Civic crowdfunding platforms often provide tools and resources for project creators, including guidance on campaign strategies, community engagement, and project management. These platforms serve as intermediaries, ensuring transparency, accountability, and effective communication between project initiators and contributors.
  • Civic crowdfunding projects typically generate social and cultural value. They can strengthen community bonds, increase civic pride, and promote social inclusion by bringing diverse groups together for a common purpose. Furthermore, successful projects can serve as catalysts for further community-led initiatives, creating a positive feedback loop of engagement and improvement.
  • Civic crowdfunding represents a shift towards more community-oriented, participatory models of funding and development. It showcases the power of collective action in addressing local needs and challenges, making it an essential tool for communities worldwide seeking to build more sustainable, vibrant, and inclusive futures.

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union (EU). Neither the European Union nor EACEA can be held responsible for them. 

Reference No: 2022-1-BE02-KA220-ADU-000087527

GrowthFundMe is an open educational and crowdfunding platform created within the frame of a transnational project supported by the Erasmus + Programme of the European Union.

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